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Optimized Markdown Pricing at Ernsting’s family

“With Blue Yonder, we’ve found a partner that enables us to implement our digital strategy for pricing: Our margins on selected items have already increased within our five-month test. As a result, we decided to enter into a long-term partnership with Blue Yonder.”

Horst Beeck,
Chief Financial Officer, Ernsting’s family Corporate Group

Ernsting´s Family Case Study

Price Optimization

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The Challenge

Extremely short collection cycles and therefore high pressure to sell items quickly

The Solution
  • Optimized markdown management
  • Sell new collections off within a determined timeframe
  • Increase margins
The Results
  • 90% of an item sold within a defined period of time
  • Increase in sales and margins

Price Optimization

Optimize pricing decisions for every product, while improving revenue and margins by more than 5%

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  • 15%

    improved revenues

  • 5%

    improved profits

  • 20%

    stock levels reduction