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Price Optimization at Magazine zum Globus

“With the Blue Yonder solution, we were able to optimize markdown processes and predictably increase our sales and margins. The higher frequency of the price reductions allows us to be much more aligned
with our customers’ demands. The automated pricing decisions also relieve our purchasing team of the task.”

Andreas Hink,
Chief Digital Officer, Magazine zum Globus

Case Study MzG

Price Optimization

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The Challenge
  • Fast collection cycles and short-term trends
  • Expanding competition from online retailers
  • Individual markdown pricing at per individual article
  • Market-driven and flexible pricing
The Solution

Automated price decisions of weekly markdown-prices for a total 120,000 color-product combinations.

The Results
  • Improved margins in sales in new products
  • Revenue growth by 10% over the previous year
  • Improved EBIT
  • Sales growth by 15% over the previous year



Price Optimization

Optimize pricing decisions for every product, while improving revenue and margins by more than 5%

Learn more

  • 15%

    improved revenues

  • 5%

    improved profits

  • 20%

    stock levels reduction