OTTO is Using Artificial Intelligence to Improve Customer Experience

“Through the artificial intelligence algorithm, our forecasts are constantly improving. This way, we get precise results that help us plan and control a future-oriented product range.”

Mathias Stüben,
Director Category Processes, OTTO

Replenishment Optimization & Price Optimization

Download the case study

The Challenge

Positive customer experience is at the heart of OTTO's success. To wow and retain customers, OTTO offers everything on one platform: a comprehensive selection of products at competitive prices with excellent service. OTTO's success is built on attractive offers, the highest availability of goods and quick delivery times. All of these elements are entwined, which presents a challenge. The retailer needs to strike the right balance to be successful amid fierce competition.

The Solution

Blue Yonder is continually developing AI solutions in partnership with OTTO. The solutions adapt quickly and flexibly to circumstances in the increasingly changing market and make it possible for OTTO to achieve superior results within its business.