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Legal Information and Data Privacy Policy

Legal Information

Content of online services 

Thank you for your interest in our web presence. Blue Yonder GmbH (hereafter referred to as Blue Yonder) takes great care in compiling the contents of these Internet pages and, in doing so, makes sure that they are updated on a regular basis. However, the information presented is for general and non-binding use only and is not intended as a substitute for an individual, detailed pre-sales consultation. Blue Yonder GmbH reserves the right not to be responsible for the topicality, correctness, completeness or quality of the information provided. Liability claims made against Blue Yonder that relate to losses or damages of a material or immaterial nature caused either by the use or non-use of the information presented or by the use of incorrect or incomplete information are excluded in principle, provided there is no evidence of willful action or gross negligence on the part of Blue Yonder. All services and offers are non-binding and subject to change without notice. Blue Yonder expressly reserves the right to modify, supplement or remove parts of its pages or its entire site without notice, or to suspend its publication thereof either temporarily or permanently.

Links and references

Where direct or indirect references are made to external Internet pages (so-called “links”) that lie outside Blue Yonder’s area of responsibility, Blue Yonder should only be deemed responsible if it is aware of the content and if it were to be considered as technically possible and reasonable for Blue Yonder to prevent the use of any illegal content. Blue Yonder hereby expressly states that, at the time when the links were created, the external pages contained no illegal content. Blue Yonder has absolutely no influence whatsoever on the current and future design, content, or authorship of the linked pages. For this reason, Blue Yonder hereby distances itself expressly from all contents of any linked or referenced pages that change after the link has been created for the first time. This declaration applies to all links and references included within our own website as well as to any third-party entries made in guest books, discussion forums and mailing lists set up by Blue Yonder. With respect to unlawful, inaccurate or incomplete information, and in particular for loss or damage arising due to the use or non-use of information supplied in this way, only the provider of the website to which the link refers shall be deemed responsible and not the party referring to the website by means of a link.

Copyright and trademark law 

Blue Yonder shall endeavor to observe the copyrights of the graphics, audio documents, video sequences and texts used, to use graphics, audio documents, video sequences and texts created by itself, or to use license-free graphics, audio documents, video sequences and texts in all of its publications. All brands and trademarks cited within this Internet content that may be protected by third parties are subject without restriction to the respective conditions of the valid copyright, trademark and ownership rights of the registered owner in question. The mere mention of names and trademarks does not justify the assumption or conclusion that such trademarks are not protected by the rights of the third party involved. The copyright for any published works created by Blue Yonder itself shall remain solely with Blue Yonder. No images, audio documents, video sequences or texts contained herein may be used, reproduced or redistributed in any other publications, electronic or otherwise, without the express written consent of Blue Yonder.

Data privacy policy

We take all necessary precautions to protect your personal data. Our Privacy Policy informs you about the data protection measures taken by our company. It goes without saying that we comply with the legal provisions of the EU General Data Protection Regulation, the German Federal Data Protection Act (BDSG), the German Teleservices Act (TMG) and other data protection provisions. We feel obligated to protect the confidentiality of your personal data; therefore, we operate strictly within the limits set by the legal regulations.

If you have any questions, please contact our data privacy officer via


Data controller within the meaning of the data protection laws:

Blue Yonder GmbH
Ohiostraße 8
76149 Karlsruhe

For further information on our company, information concerning its authorized representatives, as well as other contract options, read our imprint. 

Scope of application 

This Data Protection Policy applies to all electronic communication with Blue Yonder and all Blue Yonder online services, in particular:

Subject-matter of the data protection

Subject-matter of the data protection shall be personal data. Personal data comprise all information about personal and factual circumstances of a certain or determinable person. This includes such information as your name, your address or other postal address, telephone number or email address.

Scope of data collection and use of our website

Generally, it is not necessary for you to state personal data in order to use our website. However, we may need your personal data so that we can actually render our services. Such information, for example, would be required for sending information material or answering individual questions.

The following types of personal data may be collected and used in connection with our website:

Access data
When you access our website, general information, i.e. information transmitted by your browser, is collected automatically. For example, this information (server logfiles) includes:

  • your public IP address,
  • the type of web browser,
  • the operating system being used,
  • the domain name of your Internet service provider,
  • date and time of your query,
  • the amount of data transmitted in each case,
  • the content of the request,

and the like. However, your identity cannot be determined on the basis of this information. It is required for technical reasons so that we can correctly provide the contents requested by you, and it is necessarily incurred whenever one uses the Internet.

We statistically evaluate this kind of anonymous information so as to optimize our web presence and the underlying engineering.

Newsletter subscription
When you sign up for our newsletter, the data you provide are used for this purpose only. Subscribers can also be informed by email about matters that are relevant to this service or the registration (for example, changes in the newsletter or technical circumstances).

We need a valid email address to effectuate a registration. We use double opt-in to verify that a submission is actually made by the owner of an email address. As part of this process, we record the subscription to the newsletter. We will store your email address until you unsubscribe the newsletter.

You can revoke your consent that we store your personal data and use it for sending the newsletter at any time. An unsubscribe link is provided in every newsletter. In addition, you can inform us that you no longer wish to receive the newsletter by using the contact options provided at the end of this statement.

Contact form
When you contact us by email or by using the contact form, the information you provide is used to process your query and any follow-up questions.

In addition, we may process your information to provide you with further information about our solutions if we believe it is in your interest. 

Data processing for purposes of contacting us is effected pursuant to Article 6 (1) (a) General Data Protection Regulation (GDPR), based on your freely accorded consent. 

Like many other websites, we also use "cookies". Cookies are small text files that are transmitted from a website server to your hard drive; they allow us to automatically collect certain data about your computer and Internet connection such as, for example, the IP address, the browser being used and the operating system.

Cookies cannot be used to open programs or transmit viruses. Based on the information contained in the cookies, we can facilitate the navigation on our website for you and ensure that our websites are displayed correctly.

With the exception of the cases stated below, the data we collect is not passed on to third parties and it is not linked to personal data without your approval.

Naturally you can visit our website without cookies. As a rule, Internet browsers are set in such a way that they accept cookies. However, you can deactivate the use of cookies at any time by changing the browser settings accordingly. Please use the Help functions of your Internet browser to find out how you can change the settings. Please note that individual features on our website may be impaired when you deactivate the use of cookies.

The following cookies are currently used in our online offers

Technically necessary: Technically necessary cookies help to make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preference Cookies: Preference cookies allow a website to remember information that affects the way a website behaves or looks, such as your preferred language or the region in which you are located.

Statistics Cookies: Statistics Cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously.

Marketing Cookies: Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and appealing to individual users and are therefore more valuable to publishers and third party advertisers.


Data gathering and use in connection with electronic communication via Blue Yonder 

In order for us to be able to contact you or process your queries via electronic communication, we need to gather and process your personal data. Such data mainly comprises your contact information (name, address, email address etc.) as well as other classes of personal data such as email content. 

As a rule, we gather your personal data solely in the event you actually contact us (“Authorization”). However, we may in some cases have occasion – as allowed by law or in order to protect our legitimate interests – to gather your personal data in order to contact you (for example, if we need further information from you, or if we deem it in your interest to receive information concerning our organization and the solutions we offer). The sources of information we use in such cases are as follows: our own research; third-party products. You may have ended up on our database through research, to collect contact information for potential prospects. We also occasionally acquire lists of business contacts deemed to of a suitable relevance to have a potential interest in Blue Yonder group, and it's products and services. We contact our UK prospect databases based on the lawful reason for processing 'Legitimate Interests', to learn more about this read the dedicated section in this policy, or contact us below. We have acquired these lists from The Oliver Searle Partnership Limited, to find out if you are on one of these lists please contact us, and if you desire, exercise any of your rights as a data subject.

Recording of email traffic data and automated parsing of email content

In order to keep our email infrastructure functioning smoothly, we make a record of each instance of email traffic via server logfiles. They contain the following: 

  • Date and time of receipt by our email infrastructure 
  • Sender’s email address 
  • Recipient’s email addresses 
  • Sender’s IP address
  • Other data such as spam scores and the results of virus scans 

We need this type of information in order to ensure that emails are delivered to the correct address; such information arises unavoidably in connection with email use. 

In order to protect ourselves against computer viruses and spam, we undertake automated parsing and analysis of our incoming emails.

Processing job applications

Now that you have applied for a position in our company, for which we thank you, we would like to provide you with the following information, in the guise of FAQs, concerning the processing of your personal data in connection with the job application process.

Which data of mine will you be processing, and for what purpose?
We process the data that you send us in connection with your job application, with a view to (a) determining your suitability for the position you have applied for, or possibly your suitability for another position in our organization; and (b) carrying out the job application procedure. 

What is the legal basis for this data processing?
The main legal basis for the processing of your personal data in connection with this job application process is Article 26 German Federal Data Protection Act (BDSG), in the version that came into effect on May 25, 2018. According to the BDSG, it is allowable to process data that is necessary in order to reach a determination concerning the establishment of an employment relationship. 

Insofar as such data is needed upon termination of the job application procedure, or for any legal proceeding, data processing is allowable pursuant to Article 6 EU General Data Protection Regulation, particularly when it comes to protecting legitimate interests pursuant to Article 6(1)(f) EU General Data Protection Regulation. In such cases, our legitimate interests consist in filing or mounting a defense against legal claims. 

For how long is my data archived? 
Data submitted by unsuccessful job applicants is deleted after four months. 

Insofar as you have authorized us to continue archiving your data, your data will be incorporated into our applicant pool and will be deleted from there after a period of two years. 

If we hire you after evaluating your application materials, the data you submitted will be transferred to our HR information system for purposes of realizing our employment relationship with you. 

Who do you relay my data to? 
As a rule, upon receipt of your job application data, it is sent to our in-house HR department. However, for some positions, we may have occasion to hire an outside contractor to do a preliminary assessment of application materials. We select such contractors with great care and conclude a contract with them in this regard. 

Applications that make this first cut are then sent to the head of the department that is seeking to fill a position, and the nature of the procedure from that point forward is then determined. In our organization (as well as that of any outside contractor), individuals have access to your data on a strictly need to know basis, i.e. only insofar as they need such access in connection with our job application process. 

Where is my personal data processed? 
Your data will be processed solely in computing centers located in the EU. 

Using the services of third parties

If necessary, Blue Yonder may pass on your personal data to third parties that are offering services on our behalf:

Use of Google Analytics
This website uses Google Analytics, a Web analytics service of Google Inc. ("Google"). Google Analytics uses "cookies", text files that are stored on your computer and enable the analysis of your use of the website. As a rule, the information about your use of this website that is generated with cookies is transmitted to one of Google's servers in the USA and stored there. However, in member states of the European Union or in other countries who are members of the Agreement on the European Economic Area, your IP address will be truncated in advance by Google because of the activation of IP anonymization on these websites. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use the information to evaluate your use of the website, to draw up reports about website activities and to provide other services related to website activity and Internet use to the website operator. The IP address transmitted by your browser in connection with Google Analytics will not be merged with other data held by Google. You can refuse the storage of the cookies by setting your browser software accordingly; however, we would like to point out that this may prevent you from being able to use all functions of the website. In addition, you can prevent Google from collecting the data that is generated by the cookie and relates to your use of the website (incl. your IP address) as well as from processing this data by downloading and installing the browser plug-in.

In addition, or as an alternative to the browser add-on you can disable the tracking function of Google Analytics on our pages by clicking this link. In this case, on opt-out cookie will be set in your device, which prevents Google Analytics from collecting data for this website and for this browser in future, i.e. as long as the cookie remains installed in your browser.

More information on the privacy policy of Google and Google Analytics.

Use of Google Remarketing
This website uses the Remarketing function of Google Inc. The function is used for presenting interest-based ads to website visitors within the Google advertising network. A "cookie" is set in the browser of the website visitor and this makes it possible to recognize the visitor when he calls up websites belonging to Google's advertising network. On these pages, ads relating to contents that the visitor previously called up on websites that use Google's Remarketing function can be presented to the visitor.

Google has claimed that no personal data is collected within the scope of this process. Nonetheless, if you do not want to be included in the Remarketing function of Google, you can disable it by making the appropriate settings. Alternatively, you can deactivate the use of cookies for interest-based ads through the ad network initiative by following the instructions.

More information on Google Remarketing and Google's general privacy policy.

Use of Doubleclick by Google
Doubleclick – a service provided by Google – uses cookies in order to ensure that ads are displayed in your browser that are tailored to your particular interests. To this end, your browser is assigned a pseudonymous identification number (ID) in order to check which ads have been displayed in your browser and which ads have been called up. Cookies contain no personal information. DoubleClick cookies solely enable Google and its partner websites to display ads on the basis of previous visits to websites, including our own. Google conveys the information generated by cookies for evaluation to a server in the US, where the data is stored. Google only conveys data to third parties insofar as allowed by law or for purposes of processing data pursuant to a purchase order and/or contract. Under no circumstances does Google combine your data with other data gathered by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of our website. You also have the option to prevent Google from collecting and processing website use-related data generated by cookies, by deactivating DoubleClick cookies. You can do this by calling up the deactivation page of DoubleClick or the NAI (Network Advertising). 

Use of YouTube
Our website uses plugins from Google's YouTube site. This website is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. 

If you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited. Furthermore, Youtube can store various cookies on your end device. With the help of these cookies, Youtube can obtain information about visitors to our website. This information is used, among other things, to collect video statistics, improve user-friendliness and prevent fraud attempts. The cookies remain on your terminal until you delete them. If you are logged into your YouTube account, you allow YouTube to map your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account. 

The use of YouTube is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. For more information on how user data is used, please see YouTube's privacy policy

Use of Hubspot
For analysis purposes, we use Hubspot on our websites, a service provided by Hubspot Inc. which has been certified under the EU-US Privacy Shield.

In this case, so-called "Web Beacons" as well as "cookies" are used and stored on your computer so that we can analyze your website activity. Hubspot evaluates the information collected (e.g. IP address, geographic location, type of browser, duration of the visit and the pages that were called up) on our behalf in order to compile reports about the visit and the pages visited on our website.

If you subscribe our newsletter, download and/or request documents through our info center or contact us through our contact form, Hubspot enables us to record your visits to our website also by using additional personal data you gave us; this, in turn, allows us to inform you about your preferred subjects.

If you generally do not wish data collection through Hubspot, you can prevent the storage of cookies at any time by changing the settings in your browser accordingly.

More information about how Hubspot works is available in the privacy policy published by Hubspot Inc. 

Social plug-ins
We provide "social media buttons" on our website. In order to protect your data, we use "Shariff" for the implementation. In this way, the buttons are integrated on the website as graphs that contain a link to the website of the button provider. By clicking the graph, you will be routed to the services of the respective provider, and only then will your data be sent to the respective providers. If you don't click on the graph, there will be no exchange between you and the providers of the social-media buttons. Information about the collection and use of your data in the social networks can be found in the Terms of Use of the individual providers. For more information on the Shariff solution, please click here.

We have integrated social media buttons from the following companies on our website:

  • Facebook Inc. (1601 S. California Ave – Palo Alto – CA 94304 – USA)
  • Twitter Inc. (795 Folsom St. – Suite 600 – San Francisco – CA 94107 – USA)
  • Google Plus/Google Inc. (1600 Amphitheatre Parkway - Mountain View - CA 94043 - USA)
  • XING AG (Gänsemarkt 43 - 20354 Hamburg - Deutschland)
  • LinkedIn Corporation (2029 Stierlin Court - Mountain View - CA 94043 - USA)
  • Reddit
  • Stumbleupon

Twitter ads
Our website also uses Twitter’s remarketing function (Twitter Inc., 1355 Market Street Suite 900, San Francisco, CA 94103, USA). This function enables us to present visitors to our website with advertisements based on the interests they’ve shown on Twitter, which uses tags for this purpose. Such tags record visits to a website and data concerning the use thereof. When a user visits a website containing a Twitter tag, Twitter inserts a cookie in the user’s browser. After being recorded, the unique IDs of such cookies are integrated into the relevant Twitter remarketing target group. If you visit Twitter thereafter, web ads based on your personal interests will be displayed on your device. 

This process involves no gathering or archiving of your personal data – which means that you are not identifiable for us on Twitter. 

If you do not wish Twitter to show you target group-specific ads, you can deactivate this function. Twitter also supports the Do Not Track (DNT) function, which you can activate here. If you activate the DNT option in your browser, Twitter will be unable to make any connection between your Twitter account and your browser related information, in order to show you ads that are aimed specifically at you. More information on data privacy and ads on Twitter.

Adobe Typekit
Adobe Typekit web fonts are used on this website. Typekit is an online service provided by Adobe. The service makes available fonts that are displayed in the user's web browser after Adobe's server has been called up (in the USA). In this connection, at least the IP address of the browser of the user's final device is stored by Adobe. For more information, please go to the privacy policy of Typekit.

Purpose-oriented use of data

We observe the principle of purpose-oriented use of data and only collect, process and store your personal data for those purposes, for which you provided them to us. Your personal data will not be passed on to third parties without your express approval, unless this is necessary in order to render the service or carry out the contract. Any provision of personal data to government institutions and authorities entitled to receive information will only be carried out within the framework of the statutory obligation to furnish information or if we are obligated to furnish information based on a court decision.

Deleting or blocking the data
We observe the principles of data avoidance and data economy. Therefore, we will store your personal data only as it is required to achieve the purpose stated herein or prescribed by law (statutory storage period). Once the purpose ceases to be relevant or the time limit has expired, the corresponding data is blocked or deleted in accordance with the appropriate legal regulations.

Your rights to information, rectification, blocking, deletion and objection
You have the right to receive information about the personal data stored by us at any time. Furthermore, you shall have the right to request that your personal data be corrected, blocked or - with the exception of the prescribed retention periods for completing the transaction - deleted. For this purpose, please contact our data protection officers. The contact data is at the bottom of this page.

In order to ensure that data can be blocked at any time, the data have to be kept in a lock file for control purposes. You may also request that the data be deleted, provided there is no statutory archiving obligation. Should there be an archiving obligation, we will lock the data upon request.

You can make changes or withdraw your consent with future effect by contacting us.

Technical and organizational measures

Information security
We have implemented extensive technical and organizational measures to protect your data against such possible threats as unauthorized access or use, unlawful revelation, modification or disclosure as well as against loss, destruction or misuse. Blue Yonder uses state-of-the-art technology to operate the website. Our website can be accessed only through a TLS encrypted connection (HTTPS). This is a standard encryption process for online services, in particular for the Web.

In addition, we implement a management system for information security that has ISO/IEC 27001:2013 certification. 

Nonetheless, we would like to point out that using the Internet involves general threats, which we cannot influence. Particularly in connection with emails, your data is not secure without additional preventive measures and could be collected by third parties

Obligations under data protection law
Our employees and the service companies contracted by us are obligated to maintain secrecy and to observe all relevant provisions under data protection law.

Changing our Privacy Policy
We reserve the right to change our Privacy Policy as necessary so that it always complies with current legal requirements or to adapt it to new activities, e.g. new services. The new Privacy Policy will take effect on your next visit.

Legal validity of this disclaimer 
This liability disclaimer is to be considered as part of the website presence that links to this page. If any parts or individual verbalizations of this text fail to comply, no longer comply, or do not wholly comply with the current legal position, the remaining parts of the document are unaffected with regard to their content and validity.

Legal Notice: This English version serves only for your information; only the German version is authoritative.

(c) All rights reserved. Blue Yonder 2018