Fashion's New Rules for Pricing
4 global fashion insights that prove smarter pricing leads to higher profits
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Right price, right time, right channel, automatically
Pricing is a core strategic component in retail, influencing not just the company's profitability but also brand image and customer experience. Blue Yonder Price Optimization automatically sets the optimal prices to deliver the best bottom line without compromising brand's promise to its consumers.
Our solution delivers optimized prices for every channel and every product according to consumer demand, brand loyalty and competitive advantage. The solution learns the relationship between price changes and demand while incorporating a retailer's business strategy.
Blue Yonder’s Price Optimization solution rapidly senses vital demand signals from changing market conditions and data such as sales, promotions, weather and events. It serves retailer's pricing strategy along the product's life cycle and provides a measurable impact on revenues and return on investment.